People tend to do business with companies that they trust. An easy way for your business to gain more trust from your target market is by establishing yourself as the number one go to authority in your niche.

Establishing yourself as the expert could take time if you’re just now starting to build awareness for your brand. The good news is… it doesn’t have to be difficult thanks to social media.

Don’t know what to do?

Here are three simple ways you can use social networking as a way to build relationships and maintain an open dialogue with your target market online:

The first thing you should do is regularly update all of your social media profiles. So if you’re on two or three different social media websites, it’s important to keep all your profiles updated daily with new updates, posts, and statuses. This shows that you are active in the marketplace and that you care about communicating with your customers and followers.

When a new potential customer visits one of your social media profiles, he or she will see a hotbed of activity, which will make your business very appealing.

Another way of building your authority is to be helpful in your marketplace. An easy way to help people is to answer any questions they may have related to your industry or company. For instance, you can use Twitter to find people asking questions about subjects related to your product or service using Twitter search filters. Then, simply take a few moments to answer some of the questions that pop up. If you keep this effort up over time, you will become a known authority on Twitter, which will directly impact the amount of business you can generate there.

Finally, a great way to boost your authority is to create a “how to” style YouTube channel. Almost every business has subjects and topics that their customers and prospects would like to learn more about. If you can create a series of videos that answer these questions, you could build a huge following of loyal subscribers who anxiously await every video you post.

People will watch your videos, see you as a trusted source of information, and be more likely to do business with you in the near future.

These are just three ways to build valuable authority status using social media; there are many more. But this is a great place to start if you are looking for effective online strategies that can positively impact your bottom line.

So you’ve finally given in to all of the hype and created a profile for yourself on Facebook. Now you may be wondering “what do I do next to grow my business using this site?”

Creating your personal profile is the first step, but if you want to start generating business from Facebook, you need to take things a little further. In the end, you will have a solid marketing tool that is both affordable and effective when it comes to generating more business online.

Create A Business Fan Page

After you’ve created your personal profile, create a fan page for your business. Your fan page will be separate from your personal profile and this is where your customers and potential customers to interact with your brand.

Once users “Like” your fan page, they will receive consistent updates from your business in their newsfeeds. This means you can engage with them on a regular basis by posting valuable content, which leads us to our next step…

Start Posting Shareable Content

After you have created a business page, start posting shareable content. By “shareable,” we mean useful, helpful content that people will find interesting enough to share with others. This could include links to blog posts, articles, videos, images, quotes, and more.  The more shares your content gets, the more people will visit your fan page. This leads to more website traffic, more in store traffic, and more sales.

Promote Your Page with Ads

Facebook has one of the most powerful paid advertising platforms available on the Internet. With Facebook Ads, you can target users based on their interests, demographics, and even their geographical location.

After your fan page is up and running and you’re regularly posting great content, consider running a Facebook paid ad campaign. You will be able to laser target your ads and attract the exact audience you want to connect with. This is a great way to get more eyes on your business for a fraction of the cost of traditional advertising.

Hire A Professional to Help You Get Going

Facebook has many customization tools and features that will take your social engagement to the next level. However, it takes some time to learn and implement them all.  So if you’d rather get started on the right track instead of trying to figure it all out on your own, consider hiring a professional to help you out.  First impressions are everything; and your page needs to be relevant, active, and eye-catching. Therefore, hiring a professional social media consultant to manage, monitor, and track your social presence could drive impressive results.