So you’ve finally given in to all of the hype and created a profile for yourself on Facebook. Now you may be wondering “what do I do next to grow my business using this site?”
Creating your personal profile is the first step, but if you want to start generating business from Facebook, you need to take things a little further. In the end, you will have a solid marketing tool that is both affordable and effective when it comes to generating more business online.
Create A Business Fan Page
After you’ve created your personal profile, create a fan page for your business. Your fan page will be separate from your personal profile and this is where your customers and potential customers to interact with your brand.
Once users “Like” your fan page, they will receive consistent updates from your business in their newsfeeds. This means you can engage with them on a regular basis by posting valuable content, which leads us to our next step…
Start Posting Shareable Content
After you have created a business page, start posting shareable content. By “shareable,” we mean useful, helpful content that people will find interesting enough to share with others. This could include links to blog posts, articles, videos, images, quotes, and more. The more shares your content gets, the more people will visit your fan page. This leads to more website traffic, more in store traffic, and more sales.
Promote Your Page with Ads
Facebook has one of the most powerful paid advertising platforms available on the Internet. With Facebook Ads, you can target users based on their interests, demographics, and even their geographical location.
After your fan page is up and running and you’re regularly posting great content, consider running a Facebook paid ad campaign. You will be able to laser target your ads and attract the exact audience you want to connect with. This is a great way to get more eyes on your business for a fraction of the cost of traditional advertising.
Hire A Professional to Help You Get Going
Facebook has many customization tools and features that will take your social engagement to the next level. However, it takes some time to learn and implement them all. So if you’d rather get started on the right track instead of trying to figure it all out on your own, consider hiring a professional to help you out. First impressions are everything; and your page needs to be relevant, active, and eye-catching. Therefore, hiring a professional social media consultant to manage, monitor, and track your social presence could drive impressive results.